Naked Truths About Brazilian Bikini Waxing

spa 10 bikini


If you think Brazilian Bikini Waxing seems like a strange career choice you are not alone, my dad asked me not so long ago if I was a drug dealer because he just can’t wrap his mind around what I do for a living.

The truth is that I have been very successfully providing Brazilian Bikini waxing services at Spa 10 Encino for 15-years, and 90% of women have the same concerns/questions surrounding this mystifying spa service.


I thought I would share a few Naked Truths and Deep Insights surrounding Brazilian Bikini Waxing:

Your vagina is not the hairiest.

Seriously, I get asked this question all the time and 99.9% of the time the answer is, “no, your vagina is not the hairiest that I have seen.”

Should You Take It All Off?

Another common question clients as us at Spa 10 Encino, “should I wax all the hair off”?

Our Answer: this is a personal preference, but I am going to speak my 15 years of Brazilian Bikini Waxing truth to you when I respond to this one.

Taking it all off makes that area look really young or really old. A triangle is a good camouflager if you are looking for a happy medium.

Can Pain Levels Can Be Controlled?

Yes, it’s painful, but here a few bits of info on how to reduce the discomfort:

  1. Plan your Brazilian Waxing appointment for one week after your period ends and stick to this schedule. Our bodies are way less sensitive right after our cycle ends than the two weeks before our period starts.

Every four weeks is the usual amount of time to get your Brazilian wax.

  1. Trim the hair a tiny bit before your appointment. Trimming is tricky because we don’t want you to take the hair down to stubble, but if you come to your appointment with a jungle going on down there, it makes it harder for us to navigate efficiently and more painful for you.

*Think of this as a “less is more” type trim. A quarter inch long is the perfect length to achieve a clean wax.

  1. Clean and friendly is key to comfort.

Choosing a waxing spot that is sanitary and has a friendly staff will reduce your overall anxiety surrounding this intimate service. Get a referral or read some online reviews.

*Remember cheaper is not always better especially when you are going to be feeling very exposed.

Sex and The Brazilian Wax

If you are investing in a Brazilian Wax to spice up your sex life or because there is a new “someone special” that you want to impress, there are a few things you should consider before booking your appointment.

  1. You might be sensitive for a few days.
  2. You might look red and inflamed for a few days.

Book your appointment, at least, three days before any special occasion.

P.S. No matter how flexible, talented and/or frugal you are, I don’t recommend trying to accomplish a Brazilian Bikini Wax at home.

My years of experience and the stories clients have shared prove that this is just one of those things that you should let a pro do for you.

Spa 10 Encino is proud to provide Brazilian Bikini Waxing and our staff has over 15 years of experience in helping you look and feel beautiful.

3 Tips To Massive Results From Your Facial Investment

customized skin care

I have been a licensed esthetician and owner of Spa 10, Encino for 15 years.

I feel honored and privileged to share that I have helped many clients achieve and maintain beautiful skin.

At Spa 10 Encino, we get asked the following questions on a daily basis:

• Can someone look younger from getting facials?

• Do facials aid in clearing acne?

• Do facials work?

The answer is yes, but there is a higher success rate for the clients who understand a principle skin care equation.

Facials + (the right) Home Care Regime + Consistency = GORGEOUS skin (at any age)

*Adjustments in diet may also be suggested during a skin care consultation at Spa 10 Encino to achieve ultimate glowing skin results.

3 Tips To Get Massive Results From Your Facial Investment:

Tip 1 – Connection

When choosing an Esthetician, I recommend asking the following question, “What is your skincare philosophy?”

See if the answer speaks to (what I like to call) your skin care soul.

We all have core values and beliefs and the answer to the question above will either make you feel connected or concerned, listen to your gut.

I believe that when we feel connected with another human being, we are much more likely to thrive in the service provider/client relationship.

Do not overlook the importance of feeling connected to someone who will be guiding you to take care of your largest organ – your skin.

Tip 2 – Communication

Tell your Esthetician what your main skin care concerns are.

I always ask my clients to tell me their biggest skin care concern because the answer gives so many clues as to how to best serve this person.

Be sure to tell your Esthetician what you have tried in the past and share what you liked about your experience, and express what didn’t fulfill your expectations.

This conversation always helps create a facial and home care regimen that works for a client’s specific needs. This conversation will change your skin in a beautiful way.

Your past experience will assist an Esthetician in creating a customized and result-based facial and home care system that works with your time, effort and budget in mind.

Tip 3 – Consultation and Evaluation

Ask the Esthetician if they are willing to set aside extra time to assess your current home care regime.

Facials are an amazing way to achieve and maintain a beautiful complexion, but how you care for you skin at home is just as important when you are on a quest for clean, clear and youthful looking skin.

Many times when a Licensed Esthetician evaluates a self-created home care regime, the client is shocked to learn their current skin care products have aggravating and inflammatory ingredients that are wreaking havoc on their skin.

*Bring your products to the appointment with you as this makes an Esthetician’s analysis much more accurate.

Keep in mind that home care is a major contributor to beautiful, healthy skin and seeking expert advice from an Esthetician is way more budget friendly, than taking advice (and purchasing the wrong products) from your girlfriend who has a completely different skin type than you.

Subject: 5 Tips to Finding an Eyebrow Waxing Guru


Getting your eyebrows perfectly shaped can be a scary experience.

As a 15-year licensed esthetician it’s fair to say that I have been around the eyebrow waxing block quite a few times and I have seen some scary stuff.

At Spa 10 Encino, we have had so many new clients come in a panicked state because they have experienced an eyebrow waxing nightmare at a random waxing spot.

  • Eyebrows waxed too thin – hello 1980.
  • Second degree burnt skin – not pretty!
  • Eyebrows waxed so unevenly it’s frightening.
  • Half an eyebrow missing (yes, I have seen this).
  • The middle waxed so far apart that the client was convinced she looked like an alien being.

So, how do you avoid an eyebrow waxing tragedy?

*I know tragedy sounds pretty dramatic when talking about an eyebrow wax, but lets be real… nobody wants to walk around looking like a crooked alien being with burnt skin.

5 Tips to Finding an Eyebrow Waxing Guru

1. Get A Referral

Ask a friend or even a stranger in line at Starbucks, who has amazing brows. Don’t be shy because the truth is women love to share a great find.

2. Check Instagram #your area #eyebrow waxing

Look for real life work. A good eyebrow waxing guru will proudly share their eyebrow art on social media.

3. Call and ask for a pre-wax consultation

This is your opportunity to express exactly what you want. Bring photos – they help.

At Spa 10 in Encino the eyebrow waxing consultation is a crucial part of your appointment. We ask lots of questions and we actively listen because we want you to look and feel beautiful after your eyebrow wax.

Here are some important questions to ask:

a. Do you have any before and after photos you could send me?

b. Do you have insurance? No joke and so many licensed estheticians don’t invest in this type of protection for their clients.

c. Do you double dip your wax stick? It’s unsanitary and dangerous and you don’t want to spend your waxing dollars at a place that operates worrying about the cost of a wooden stick more than your safety.

Here’s what to visually look for:

a. Your estheticians eyebrows. My experience is that most waxing practitioners will shape yours in a similar fashion to their own.

b. A clean lobby and waxing area/treatment room.

c. A spotless wax pot. The reality is you want someone who practices from a place of integrity and professionalism and the wax pot is a sure sign of how this person operates.

4. Check Yelp Photos and Reviews

In many cities YELP is a wonderful referral source and you can get a feel for the way the business is run.

A business owner who is excited for the opportunity to earn your business will most likely have a robust YELP platform (full of details and photos) and respond to any negative YELP reviews.

5. Trust your gut

We all have a powerful source of intuition and if something doesn’t feel right… then follow your gut and keep searching for the perfect place for you to spend your waxing dollars.

5 Tips To Create An Amazing Facial Experience

The reality is that there is an esthetician on every corner, and it’s confusing to know who will provide you with the very best results.

1. Do some research to find a facial spot that speaks to your specific skin care concerns.

  • Get a referral from a friend who takes her skin care seriously.
  • Check out Yelp Reviews.
  • When you spot someone with glowing skin, compliment her and ask her where she goes for facials. Women love to share a good find.
  • Ask your hairdresser, personal trainer or yoga instructor, they usually have an amazing Rolodex of really good estheticians.

2. Don’t go to the cheapest spot on the block. Facials are one of those things where you get what you pay for.

* A good price point for a facial can range from $85.00 – $200.00 depending on your skin type, the results you would like to achieve and the technology that will be used during the facial.

3. Look at the menu of services and see if the esthetician offers a complimentary skin care assessment.

Setting up a complimentary facial assessment gives you the opportunity to get to meet the person providing the facial. A meet in greet is a good way to determine if you feel comfortable spending your hard earned money with this skin care practitioner.

Let’s be real… having someone touch your face and extract your pimples and blackheads is an intimate and personal thing, and you’re going to want to make sure that you feel comfortable with this person and if you are anything like me you’re going to want to make sure the facial room is spotless.

4. Plan in advance.

I suggest booking your facial appointment a few days before any event.

If you’re prepping for a major life event (ex: wedding, bat mitzvah) start a few months out so your esthetician can get to know your skin and see how it reacts to certain products and techniques.

5. Enhance the results by investing in a good home care regime.

It is not any different than going to the dentist… you wouldn’t invest in a dental cleaning and then go home and never brush your teeth, would you?

After you have invested in a good facial, you can easily continue to enhance the results by working with your esthetician to create a customized (for your skin type) home care regime.

I always recommend a cleanser, moisturizer and chemical SPF as facial regime starters.

Introducing… the AMAZING Non-Chemical Peel

Non-Chemical PeelWe want your skin to look and feel BEAUTIFUL!

Just a quick note from Spa 10 to share some exciting news! We have recently discovered an amazing new approach to “chemical peels”!


Why are we so excited to offer this to you? Clients are achieving unbelievable “skin correcting” results. There is no down time involved.

Skin instantly looks and feels youthful and refreshed. All you have to do is show up ready to relax and we use our expertise to determine what your skin needs the most.

“The all natural Vermont gal in me has never loved the ‘aggressive’ chemical peel approach to skin care… so I am thrilled that I can offer you this results-based non-chemical peel treatment.” ~ Lori

SEE COUPON BELOW and… get ready for happy healthy “end of summer” skin.

Here’s to looking and feeling beautiful and vibrant!


Image courtesy of Marin /

Try Our New Deluxe Stem Cell Facelift Treatment

Spa 10 is excited and proud to announce this regenerating facial treatment.


Who’s it for?


If you are looking to:

1. Slow Cellular Aging

2. Plump and Firm the Skin

3. Increase Hydration Levels

4. Increase Circulation (this detoxifies and brings life back to dull looking skin)

This facial incorporates the appropriate anti-aging modality to insure proper product penetration. Your licensed esthetician will customize this segment of the treatment to fit your skin care needs.

Regular Price: $150.00

September & October Intro Price: $125.00


P.S. – Lori will be on vacation from September 16 – 27. Jordan and Maranda will be available for all your skin care needs.

Perfect Lashes, All Day Everyday!

Get perfectly curled lashes with Spa 10’s eyelash perm!

If you want beautifully curled lashes day and night, look no further. Try Spa 10’s eyelash perm! This safe and effective service leaves you looking glamorous, without the fuss of manual curlers.

With just one appointment you can enjoy months of perfectly curled lashes. A must for busy women on the go. Here is what you need to know:

1. Like a hair perm, the procedure involves curling the lashes around a tiny rod.
2. The perm won’t damage lashes, thanks to a conditioning treatment.
3. The curl will last one to four months, based on how quickly old lashes are replaced by new ones.

Say goodbye to manual curlers and book your appointment now!

Our price: $85

Sale price: $75

Through 8/31/13

Learn more about all Spa 10’s lash services from tinting to extensions.

**** Many of our clients are finding this to be a perfect alternative to expensive and time consuming eyelash extensions. ******

P.S. – If you have a friend, family member or co-worker who is looking for some lash glam please feel free to forward this email. Spa 10 LOVES your referrals and we promise to take great care of anyone you send our way.

P.S.S. – Lori will be on vacation from September 18th – October 2nd – Jordan and Maranda will be available for all your skin care needs.


Image courtesy of Graur Codrin /

The 3 Biggest Mistakes Spa Clients Make

Ok — you know I love you and I am only writing this because I care 🙂


What is this letter really about?

I am going to share with you exactly how to get the most value for your money –   when it comes to your beauty care regimens.

No Worries 🙂 LOL — you can thank me next time you’re in for your look and feel better appointment.

Mistake #1 – Department Store Shopping

I see it all the time.

You come to the spa and spend lots of money on a great facial and then you head to a department store to buy products to take care of your skin.  

What’s wrong with this?

Chances are you’re wasting your money on something that’s not meant for your specific skin care needs. You might think you are saving some money, but it really is worth the extra few $$$ to have a licensed esthetician map out your home care system.

See, our job at Spa 10 is to make sure you’re using exactly what your skin needs to look and feel healthy and vibrant.  We spend hours each year educating ourselves to help you achieve perfect skin.

Don’t worry I am not judging, because I am guilty of this too!  Just last week I spent an hour and way too much money at Sephora trying to find the perfect pink lip gloss for the summer months – and I discovered the following day that I had the perfect pink gloss right under my nose at the spa for a fraction of the price!

Did you know we offer a COMPLIMENTARY Skin Care Product Consultation?

Mistake #2 – Waiting Until the Last Minute to Book

You get too busy and put your own needs on the back burner. You wait until the very last minute and think, “oh shoot!  I NEED a facial/spray tan/eyebrow wax.

Trust me — I get it — we are all in the busy boat, but don’t wait until you’re skin is in full-blown breakout mode to book your next facial.

If you are one of many who suffer from problematic skin it is best to book your facials in advance and create a structured regimen.

Waiting until you are desperate for healthy skin will guarantee you a longer and more expensive road to recovery.

P.S. – Booking ahead allows you to get the appointment time that works best for your crazy schedule.

 Mistake #3 – Skipping the Sunblock

Living in SoCal can age you in a New York minute.

We are exposed to a lot of environmental aging factors – and the sun shining 90% of the time is a biggie!

When clients ask me what is the one thing I can do to look younger I tell them apply a CHEMICAL free sunblock — daily!

Spa 10 has the perfect sunblock – it’s chemical free and the price point will knock your socks off – it’s just $21.00.

Call us with any questions or stop by to pick up your fountain of youth in a bottle.

Image courtesy of Photostock /

A Real Skin Changer!

Spa 10 is thrilled to offer YOU a new approach to skin health.

Are you suffering from:
•    Age Spots
•    Acne
•    Rosacea
•    Scarring
•    Fine Lines
•    Dehydration
•    Large Pores

We are very excited to introduce a revolutionary skin care facial treatment and at home care regimen that can help heal the conditions listed above.


You can have healthy vibrant skin.

Here are two steps you can follow to invest in your skin health:

1. Click to book your Skin Healing Facial Level 1


2. Schedule a complimentary 30 Minute Skin Care Consultation

Here’s a text message I received from one of our clients who has tried both the facial and the home care products, “LOVE IT!  AMAZING!  I AM OBSESSED” ~ Natasha P.

We can’t wait to help YOU look and feel amazing.

If you have any questions, we are happy to spend some time with you on the phone or in person. Know that we are here for you and your business means a lot to us at Spa 10.

Happy Mother's Day from Spa 10!

Here is some great advice I got from a very smart friend of mine…

My good pal Betty (name changed for privacy protection) just loved the finer things in life. She told me that if I sent my man to the right place, I would always get a great gift!

Don’t you agree that if we make it simple and easy — men do seem to deliver the things that make us smile the most?

Here ya go… forward this to him now!

For the Men:

If you want to look like a knight in shining armor, get Mom a gift she will love this Mother’s Day. The gift of spa TLC!

Dads, it is so easy and convenient, you can even order online!

Online gift certificates:

1. Click to Order (read all the steps to ensure Mom’s happiness)

2. Pick an Amount


Pick a Service (I recommend an Essential Facial)

3. Choose to have it emailed to yourself


Have it emailed directly to the special Mom in your life.

Ok, go back and click the box now!

Image courtesy of Photostock /